Trade of the Month: The long and the short of Heineken’s twofold offer for Distell
Don’t expect AB InBev to sit back and let a new-look entity guzzle up its market share…
Don’t expect AB InBev to sit back and let a new-look entity guzzle up its market share…
The deal will merge Strongbow, the world’s largest cider brand, with Savanna and give Heineken access to Distell’s East African markets
Shares in South African alcoholic beverages maker Distell climbed sharply on Tuesday after it announced it was in talks with Heineken about a possible sale. Heineken confirmed that “discussions were ongoing”, but that there was no certainty an agreement would be reached. The announcement said that Heineken had approached Distell regarding the potential acquisition of …
Heineken confirms talks with cider maker Distell Read More »